BTC/USD Rockets to Highest Print Since June: Sally Ho's Technical Analysis 27 July 2020 BTC

18d
cryptodaily

Exploring Decentraland: A Review of the Virtual World Built on Ethereum

18d
thebitcoinnews

J. A. McDonald: The Longest Running Case of Mass Hysteria

18d
thebitcoinnews

Popular Indian Youtube Channel Hacked to Promote Bitcoin Giveaway Scam

18d
thebitcoinnews

Tips on How to Minimize the Risks When Trading Cryptocurrencies

18d
thebitcoinnews

Analyst Who Predicted Bitcoin’s V-Shaped Reversal Expects Rally to $17k

18d
bitcoinist

Charles Edwards: BTC Could Shoot Up with Banks’ Help

18d
livebitcoinnews

These 3 Metrics Suggest Bitcoin Is Building Up Bullish Momentum

18d
bitcoinist

Are Institutional Investors Not Buying Bitcoin Anymore?

18d
coininsider

Visa Moving to Integrate With Digital Currency Platforms

18d
thebitcoinnews

Bakkt Hasn’t Experienced Any BTC Options Trading Since Mid-June

18d
livebitcoinnews

XRP Is Surging But Not Everyone Is Convinced a Bull Run Is Certain

18d
bitcoinist

Bitcoin Is Readying for “Big Move,” Says Fund Manager Who Predicts $50k BTC

18d
bitcoinist

Market Update: Crypto Cap Nears $300 Billion, BTC Hits $10K, ETH Rallies Hard

18d
thebitcoinnews

ETH/USD Launches to Highest Print Since July 2019: Sally Ho's Technical Analysis 26 July 2020 ETH

18d
cryptodaily

After Surging 25% in 5 Days, Ethereum Forms Sign Last Seen Before March Dump

18d
bitcoinist

Visa Claims It Will Support More Stable Currencies in the Future

18d
livebitcoinnews

Analyst Who Predicted BItcoin’s 2018 Bottom Thinks $10k Is Imminent

18d
bitcoinist

Adam Back & Satoshi Nakamoto: friends or strangers?

18d
cryptodaily

Bitcoin Falls Back Into The $9K Zone After Its Brief $10K Breach

18d
coingape

Bitcoin and Ethereum Surge to New Highs, Gold Almost at All-Time High

18d
cryptoglobe

After Surging 15% in 5 Days, XRP Prints Textbook Sell Signal

18d
thebitcoinnews

Bitcoin SV Is Stuck Below $200, May Resume Upside Range Correction

18d
coinidol

Here’s Why Bitcoin is Poised to Hit $11,500 Following Overnight Rally

18d
bitcoinist

Former CFTC commissioner believes the US should bring in outside stakeholders for a CBDC to bring in a new perspective

18d
cryptodaily


WBD236 - Bitcoin UX & Marketing with Dan Held

Click to download audio version

The very early believers in Bitcoin tended to fall into two camps, the Libertarians who were drawn to the censorship resistance & self-sovereignty of Bitcoin and the tech-savvy developers who saw a new experimental technology that was the first to truly offer a distributed & decentralised digital money.

As Bitcoin has gained in value, it too has grown to appeal to audiences that don’t necessarily fit into these two camps. Fewer tech-savvy people have come to Bitcoin for ‘number go up’ more than the censorship resistance and decentralisation.

For these people, coming into Bitcoin can be hostile and confusing. The community is understandably frosty to those not willing to learn about the importance of holding their own keys, protecting their privacy and being self-sovereign and the software can be confusing and unintuitive.

For newcomers running a node is difficult, holding your private keys daunting and interacting with the community scary. So, improving both the UX and marketing of Bitcoin is key to attracting less technical people to the space.

In this interview, I talk to Dan Held the Director of Business Development at Kraken. We discuss the importance of easy user experience, how Bitcoin can be a daunting experience, self custody and why marketing matters.

Regarding any copyrights issue, please contact us:content@hashbee.com.

0 comments